Smoking continues to rank as the foremost preventable cause of premature death. In a paper published this week in the Proceedings of the National Academy of Science, Harvard researchers report findings that evoking feelings of gratitude in people who smoke helps reduce their urge to smoke, and increases their likelihood of enrollment in a smoking cessation program. They note that these findings could inform newer approaches to public health messaging campaigns that aim to reduce so-called “appetitive” risk behaviors like smoking, drinking, and drug use.
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