Companies may still buy consumer genetic information despite its modest predictive power

Genetics can be associated with one’s behavior and health—from the willingness to take risks, and how long one stays in school, to chances of developing Alzheimer’s disease and breast cancer. Although our fate is surely not written in our genes, corporations may still find genetic data valuable for risk assessment and business profits, according to a perspective published in The American Journal of Human Genetics. The researchers stress the need for policy safeguards to address ethics and policy concerns regarding collecting genetic data.

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