Stimulating the medial prefrontal cortex changes a person’s perceived attractiveness, study suggests

Humans typically perceive others and themselves as more or less physically attractive, yet the neural underpinnings of these attractiveness-related perceptions remain widely unexplored. While some past studies found that stimulating the brain, particularly the medial prefrontal cortex (MPFC), can change a person’s physical appearance, they did not determine whether it altered how attractive they were perceived to be by others.

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